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Why Content Strategy is Important

First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.   One common pitfall why content marketing...

How to Optimize an Ecommerce Site for SEO

Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit unseen by consumers without proper optimization. Search engines are about...

SEO Success Story: #1 on Google for “GSM Cell Phones”

About six months ago, NewEdge was approached by a long-time customer, BigtimeWireless.com, for search engine optimization on their site. Their site deals with one of the most competitive retail markets online: cell phones. Though they mainly sell unlocked cell phones...