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Why Content Strategy is Important

First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.   One common pitfall why content marketing...

What Is Blogging, Why Do I Need It?

For starters, what is blogging?  Many people ask us this question. For some business owners we speak to,  it’s not truly clear to them what blogging is, how it should be gone about or how it’s used in the marketing process. The word blog is a contraction of the words...