There are various opinions about email marketing and whether it is still worth investing in. As we move into 2017, email marketing is still as relevant and effective as ever.
According to Marketing Sherpa, 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
A study by Experian also showed that transactional emails have 8 times more opens and clicks and can generate 6 times more revenue.
Email tactics have definitely changed over the years and if done right, email campaigns can be an extremely powerful marketing tool.
Why you need a sign up form
An email sign up form is a simple tool that can lead to big results. Your sign up form will help you grow your email list and learn more about your ideal target audience. It will also give you the option to send out targeted email campaigns, which are a great way to keep your brand top of mind and in turn increase your turnover.
Sign up form tips to boost conversions
Whether you would like to build an email list to send out promotional mailers or you would like to start a weekly or monthly newsletter, below are a few tips that will help you create a better sign up form to increase conversions.
Set your goals
It’s important to establish the main reason behind your sign up form. Before you start developing copy and thinking about possible call-to-actions, decide why you’re creating this form to begin with. Perhaps you simply want to learn more about your audience or you would like to generate leads by offering an incentive for signing up. Knowing what the end game is will help you create a better form.
Don’t ask for their life story
Keeping your form fields to a minimum is of the utmost importance. Online users won’t generally take the time to fill in several different fields unless they really want what you’re offering. You will have the opportunity to collect more data on your subscribers at a later stage so it’s best to just ask for a name and email address to begin with.
Nobody will be able to sign up for your newsletter or emails if they don’t know about it. Where you place your sign up form makes all the difference. Some of the best areas to place it include your website’s footer or your sidebar. You can even place it in more than one area of your site if you really want to encourage sign-ups. There is also the option of using a pop-up form but you need to make sure that it doesn’t interfere with your content.
Give them the details
Customers prefer to know what to expect so include some short copy about what they can expect by handing over their email address. Will you be contacting them weekly with promotional offers or will they simply be signing up for a free eBook?
Offer an incentive
Offering an online user something in return for their details will really help with your sign-up rates. Make sure that the incentive is something your target audience would find appealing and that it relates to your business in some way.
Double opt-in is a must
The quality of your data will have a huge impact on the success of your email campaigns. A double opt-in process ensures that the email addresses that have been added to your list are valid and that the recipients have given you permission to email them. Quality data will also make it easier to segment your campaigns and send more relevant emails in the future.
Create a killer call-to-action
Get creative when developing your call-to-action. It should be enticing and tell users exactly what will happen once they click on a link or button. A call-to-action can mean the difference between a new lead and a lost sale so take the time to think of something great.