In 2012, YouTube made the decision to open up their partner program to anyone. What this meant was that anyone could start earning from YouTube simply by having a channel and uploading videos.
However, a 2015 study found a 31.7% duplicate ratio across all YouTube videos and it estimated that 24% of YouTube’s total storage was “occupied” by duplicate videos. People not playing by the rules led YouTube to make some changes to their partner program to make it fair for the brands and people who were making an effort to upload unique, quality content.
The partner program change
YouTube announced that video creators and channels now have to reach a minimum of 10,000 lifetime views before they can start earning anything. This threshold will provide YouTube with enough data to determine which channels are legit.
Once a channel hits 10,000 lifetime views it will be reviewed against YouTube’s policies to determine whether it qualifies for the partner program or not.
“If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules,” says Ariel Bardin, YouTube’s VP of product management.
This change to YouTube’s partner program will hopefully also keep offensive videos away from brands that are actually spending their marketing budgets on the platform.
How to join the YouTube partner program
Before you can consider joining their partner program you need to make sure that you can tick the following boxes:
- Is the program available in your country? Click here to check.
- Is your content original and suitable for advertisers? You can read through the content guidelines here.
- Are your videos compliant with YouTube’s Community Guidelines and Terms of Service?
- Have you reviewed YouTube’s copyright education material?
If you’re satisfied that your channel and content meets YouTube’s requirements you can sign up for their partner program here.