And the winner of the Next Big Thing Award for 2012 is… Pinterest!

This cute little social network is flexing its muscles, and attracting massive traffic growth,  in recent months, as shown in this graph of unique visitors on Pinterest:


Pinterest’s sky-rocketing user-base is overwhelmingly female. The site allows them to collect images that love from all over the web onto Pinboards and share them with the world. It’s the perfect platform for visual socializing!

One thing I’ve noticed about Pinterest is that it is extremely powerful for connecting with random people who are interested in your topic. On Facebook, I have to work pretty hard to promote to people outside my circle. On Twitter, it is easier but still takes some work. On Pinterest, I’m making friends with totally random people from every walk of life who just happen to share my interest in wildflowers, mouth-watering baked goods and web marketing. I haven’t got a freakin’ clue how they found me, but the more I pin, the more people I meet. This puts the marketing potential of Pinterest in it’s proper perspective!

Many brands and marketers have been quick to jump on the bandwagon. Who will be the first to figure out how e-commerce sites can use Pinterest to sell effectively?

Early indications show that Pinterest is extremely effective, not only for driving traffic to E-Commerce sites, but for driving quality traffic that converts into sales. One marketer reports:

A client of mine sells classroom decorations and teacher resources. We recently added a Pinterest share button to each product page which has increased our traffic from Pinterest significantly. The conversion rate from Pinterest traffic averages between 6 and 10 percent. Conversion rate from Facebook traffic: .40%, Twitter: .08%.

Did I hear that right? Yes it is correct. Pinterest traffic is converting so well, that the company is actually making money. A social media start-up that is making money? How on earth?

Apparently, Pinterest is using SkimLinks technology to insert its affiliate code into product links. Since click-thrus are increasing so fast, and conversion rates are so good. Pinterest is doing very nicely, thank you very much. (Since it is privately held, we don’t know exactly how well they are doing.)

So what does this mean for e-commerce sites? Get on Pinterest now!

PS. Pinterest is still invite-only, and it takes a week to get an invite

Author: Tzvi Deutsch

Digital marketer for 10 years and father to a beautiful little girl, lucky husband of a spiritual butterfly, I love helping people achieve their personal and business goals through digital marketing and personal growth.

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