An investment of time and effort is required to build your successful ecommerce website. Not much different than a physical storefront, your landing page and site content will be responsible for both the quantity and quality of traffic you receive. Ecommerce sites are very competitive because of the benefits you can reap from them; so it’s necessary to adopt a set of proven methods when setting one up.
Ecommerce Website: Beginning Tips
1. Design with ease-of-use in mind: A clean, orderly layout of information is imperative to a successful site. When potential customers visit an ecommerce store and can’t immediately find what they want, they leave. To avoid this pitfall, find some sites that are easy to use, and mimic the layout. When your website goes live, have your site administrator gather data about user experience and then adjust the site accordingly.
3. The impact of product reviews: You’ve seen those late-night advertisements and online landing pages where fully half the content is comprised of testimonials by people who’ve used the product or service. They have them for a reason; testimonials work! Few things can be more helpful than real, genuinely favorable reviews by people who’ve used your product, from all walks of life. Sprinkle these liberally on your website.
4. Streamline the product checkout process: Investigate the best Application Programming Interfaces (APIs) on the market for constructing your item checkout process. You want to streamline product purchases as much as possible, to minimize losing any potential conversions that are so close to a purchase. One of the major ways businesses lose people at the checkout lines is when they absolutely require the person to provide a username and password for a new account. This should only be presented as an option; you should also allow them to simple check out products as guests, without the added time spent creating a new account.
5. Search engine optimization: The success of the actual website depends first on the search engines, which will then direct people to the site. You need to know how to choose keywords, how to optimize on-page factors, the ins-and-outs of content marketing, link-building and a suite of other tools; to get your website to rise up through the rankings and hopefully land on the first page of Google Search – where huge success awaits.
6. Choose a reliable web host: The main concern here are the different down-times that different web hosts have; when your ecommerce website becomes successful, you can ill-afford to have a web hosting company that is inaccessible for 3 days or so, which will cause you to lose hundreds, thousands, or more dollars per day – as well as decreasing consumer confidence in the downed site.