Almost every business and brand out there is present on one or more social media platforms. It’s an instantaneous way to connect with your target audience and encourage them to engage with your brand.
Social media marketing is a powerful tool but as quickly as it can boost your brand’s reputation it can also land you in a lot of trouble. There are many dos and don’ts when it comes to marketing on social media but there are several mistakes that you can make that could deter people from doing business with you or really ruin your reputation altogether.
8 Social media mistakes to stop making right now
Mistake 1: Engaging in an argument
Nothing draws a crowd quite like a fight but nothing screams ‘bad brand’ like a business bickering with a fan or follower online. You will receive negative feedback at some point or another but it’s important to not take it personally and instead acknowledge the customer’s feedback and take it offline.
Mistake 2: Signing up on too many social media platforms
Yes, you do want customers to be able to find you anywhere and everywhere but if you don’t have the time or resources to give each and every one of your social media pages enough attention, you could be doing more harm than good. Start out with one or two platforms that you know you can give enough attention to and take it from there.
Mistake 3: Posting the same content across all platforms
Some of your customers might be following your brand on more than one platform and when they’re seeing the same content on both platforms it makes your brand seem lazy and unoriginal. You can post the same content on more than one platform every now and then but try and change it up to suite that platform’s specific audience.
Mistake 4: Paying for fake fans
This is never ok. Every brand should be building a fan base from scratch. The fact that you have a bunch of fake followers won’t do anything for your brand’s reputation on social media as they won’t necessarily be engaging with you online. When customers look at your social media pages they want to see genuine people as well as fans who are actually interacting with your page.
Mistake 5: Only talking about your brand
You want to drive people to your website and increase your turnover but if your content isn’t providing your followers with any value, you’re going to start losing them little by little. When your fans are benefitting from your content, they will automatically want to do business with you too. Promoting your business should of course form part of your content plan but it shouldn’t make up your entire plan.
Mistake 6: Not having a social media strategy or plan
Speaking of plans, winging it on social media is not an option. You need to set goals, have a strategy in place and develop a content plan for the week or month ahead. It helps you stay on track and ensures that your page is always busy.
Mistake 7: You’re not engaging with fans and followers
Social media is about being social. Too many brands tend to forget that. It’s not to say that you should be responding to every comment or like that you receive but it pays for your followers to see that you are a brand that’s interested in what they have to say. Your fans should also see that you respond to queries and complaints in a timely manner if you want to make a good impression online.
Mistake 8: Spamming your fans
Some brands believe that the best way to keep their brand top of mind is to continue posting new content every few minutes. This is social media spamming and your fans won’t appreciate it. Figure out the best times to post and do it then. The only thing you’ll gain from posting something every few minutes is a bunch of annoyed followers.