First things first, what is content strategy? Do you know?
This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.
One common pitfall why content marketing doesn’t work is because often those creating it don’t have a strong content strategy. Some folks will simply come up with article after article of varied content – most of the times poorly written with forced keyword insertion – with the sole intention of ‘just put something out there.’ They are content to having something published ‘regularly’ no matter the quality. That is a huge mistake. It can be regarded as creating content, yes, but is it being effective? Are you gaining readers, customers, are you converting sales for your business? Content strategy needs planning, it sets your direction, and it paves your way to achieve certain objectives. It makes the whole content marketing effort work!
Why the need to strategize?
You may be picturing in your head a conference room full of content strategists brain storming – well, formulating a content strategy doesn’t necessarily have to be a large scale activity like that. It actually depends on the resources you have at your disposal. What you basically need is to sit down and take the time to set your goals, your objective, your direction, your tone, your company voice – and then process and plan the steps necessary to achieve exactly that.
Every business wants to become the leader (or at least be perceived to be leading) and establish an authoritative image in their respective industry. With the strict competitions in every niche imaginable in the market, you wanted to create an edge to stand out. This is where your effective content strategy would play a major role. This is why content strategy is important.
Of course you wanted to attract readers or customers, you want them to engage and ultimately convert them into sales. But how do you do exactly that? You strategize. You have to make sure that they’re reading quality content that is usable for them. You want them to have positive experiences visiting your blog so that they would want to come back and learn more. Ideally, you want them to voluntarily spread the word and share the content in social media. You have to set certain strategy goals to assure that you don’t stop at just attracting visitors; you want to convert them into sales and create positive user experiences that will establish a good customer relationship.
There are a lot of ways to strategize your content marketing, you can go as detailed as you want or as simple as your resources would allow. Let’s take for example; your goal is to provide relevant content to engage your targeted market, to achieve this you basically have to recognize the following:
– What kind of content do you want to put out there, who is your target audience, what is the purpose of your content, how do you plan to go about the format?
– The consistency of your publication, (a realistic time schedule)
– Quality writing
– Creativity, i.e. illustrations such as captivating images, videos
– SEO factors involved
It may seem daunting at first but all you need to do is focus on your goal and have a team like the one at New Edge to help. All the related task or steps that will follow will naturally present themselves to you as you go along. You’ll soon view the posts not just as additional or extra work to be done but necessary steps to follow through to achieve a set goal.
Remember that you have to prepare and you have to strategize for any content marketing to work. Here at New Edge we specialize in doing this for you. Talk to someone today about how we can help develop and implement your content strategy for you.
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