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What Is Blogging, Why Do I Need It?

For starters, what is blogging?  Many people ask us this question. For some business owners we speak to,  it’s not truly clear to them what blogging is, how it should be gone about or how it’s used in the marketing process. The word blog is a contraction of the words...

3 Ways to hit the bulls eye with your marketing

All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you aim your marketing materials where they need to be. Way...

Look Who Just Viewed Your Linkedin Profile

Has Linkedin been sending you alerts about who viewed your Linkedin profile lately? That’s cool information to know! But how should you respond to these notifications? If you’re like most people, you’re not really sure. The new alert system is part...

Bodyform Shows: Bad PR Means Always Having to Say You’re Sorry

There’s no such thing as bad publicity… At least that’s what they used to say. The assumption is that as long as people are talking about you, even if they are announcing that your brand/product/service/new novel is utter trash, it will only build...

My Favorite Thing About the New LinkedIn

You may have noticed that LinkedIn has been rolling out changes to its layout and design over the past few weeks. Looking at the New LinkedIn, I can almost hear the question echoing in their strategist’s heads: What can we do to be more like Facebook? Though...

Is Facebook Marketing a Monumental Waste of Time?

Some people hail Facebook as the small-budget marketer’s dream, while others claim it is a big waste of time that burns up resources without delivering business results. Which view is true? For example, last week I joined a discussion on a LinkedIn group where...
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