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SEO Tactics That Will Get Your Website Penalized

Search engine optimization has always been a very powerful tool for marketers but in order to benefit from it, you need to stay up to date with Google’s various algorithm changes and updates to avoid being penalized. Google is constantly changing up their SEO...

Local SEO Factors to Focus on in 2017

If your business relies on local audiences for your turnover, search engine optimization is of the utmost importance. Many small, local businesses also don’t generally have large amounts of marketing budget available to them, making local SEO one of the best tactics...

How to Use Google’s Disavow Tool to Fix Bad Rankings

Let me tell you a very sad story of spammy SEO gone sour: I own a company that offers historical translation services and we get most of our clients via Google… or at least we used to. About a 18 months ago, I was feeling frustrated that my site was stuck around...

How Product Descriptions Can be Fatal to SEO

What do the product descriptions on your website have in common with venomous spiders? Both are potentially fatal! I’m sure you’re careful to watch for 8-legged critters when on the trail (or if you’re from spider-infested Australia like me, when...

How to Optimize an Ecommerce Site for SEO

Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit unseen by consumers without proper optimization. Search engines are about...

What Every Business Should Know About Local Search

One of the top trends in web marketing today is local search. The days of ranking well for a keyword everywhere from New York to New Zealand just because you did your SEO homework are over. Google now knows where searchers are located and gives a degree of priority to...