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Why Content Strategy is Important

First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.   One common pitfall why content marketing...

What Is Blogging, Why Do I Need It?

For starters, what is blogging?  Many people ask us this question. For some business owners we speak to,  it’s not truly clear to them what blogging is, how it should be gone about or how it’s used in the marketing process. The word blog is a contraction of the words...

3 Ways to hit the bulls eye with your marketing

All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you aim your marketing materials where they need to be. Way...

8 Tips to Increase Holiday Online Sales in 2012

The holiday season is fast approaching and the ecommerce sector is gearing up for the largest online shopping splurge in history. If your ecommerce store is not yet prepared to fully cash in on this big spend, it’s not too late to catch the wave. There is still...

How Product Descriptions Can be Fatal to SEO

What do the product descriptions on your website have in common with venomous spiders? Both are potentially fatal! I’m sure you’re careful to watch for 8-legged critters when on the trail (or if you’re from spider-infested Australia like me, when...
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