Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...
In 2012, YouTube made the decision to open up their partner program to anyone. What this meant was that anyone could start earning from YouTube simply by having a channel and uploading videos. However, a 2015 study found a 31.7% duplicate ratio across all YouTube...
Taking the time to build and grow your email list can be immensely rewarding in the long run. Not only do you have a direct link to your customers via their inboxes but with the right email marketing strategy you can increase and supplement your income every year....
The digital space is forever changing, which means brands need to work hard to stay up to date with the latest developments and trends if they want to continue reaching their ideal target audience online. There are so many great online marketing opportunities for...
Google AdWords is a highly effective platform with over 4 million advertisers. It’s the place to be if you want to reach out to a specific target audience in your area. According to a BrightLocal survey, 29% of consumers search for a local business every week, which...
There are various opinions about email marketing and whether it is still worth investing in. As we move into 2017, email marketing is still as relevant and effective as ever. According to Marketing Sherpa, 72% of people prefer to receive promotional content through...
