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What is a marketing funnel and how do I create one for my business?

Background If you are a business owner, you likely hear buzzwords like “marketing funnel”, “lead generation”, “sales funnel” etc on a regular basis from marketing professionals trying to gain you as a client, or via advertisements on the web. Education is key in order...

Why Millennials Might Be Ignoring Your Brand

Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...

What You Need to Know About the YouTube Partner Program Changes

In 2012, YouTube made the decision to open up their partner program to anyone. What this meant was that anyone could start earning from YouTube simply by having a channel and uploading videos. However, a 2015 study found a 31.7% duplicate ratio across all YouTube...

6 Ways to Easily Monetize Your Email List

Taking the time to build and grow your email list can be immensely rewarding in the long run. Not only do you have a direct link to your customers via their inboxes but with the right email marketing strategy you can increase and supplement your income every year....
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