When it comes to the Millennials, it’s all about authenticity and trust....
Blog
Category Archives: Marketing
Common Online Marketing Mistakes to Avoid in 2017
If you’re still making these digital marketing mistakes, you could be harming your brand....
Boost Your Conversions by Avoiding These AdWords Mistakes
You need to avoid these common AdWords mistakes if you want more searchers to click through to your website....
Sign Up Form Tips to Boost Conversions
Tips for creating a newsletter sign up form that boosts conversions. ...
9 Super Simple Ways to Monetize Your Website
How to start generating revenue from your website....
5 Unique Ways to Start Using Videos to Market Your Business
How videos can drive more traffic to your website and boost your brand....
Using Facebook as a Marketing Tool
Everyone has a Facebook These Days.. Right? Let’s face it. Everyone has a Facebook. Most people use it simply for a way to contact family and friends who live far away. It gives a central location...
Why Content Strategy is Important
First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or...
What Is Blogging, Why Do I Need It?
For starters, what is blogging? Many people ask us this question. For some business owners we speak to, it’s not truly clear to them what blogging is, how it should be gone about or how...
Growth of Mobile Commerce and Search [Infographics]
Mobile commerce and mobile advertising are great business tools. Mobile searches are predicted to surpass desktop searches in the foreseeable future with mobile commerce sales increasing by high percentages every year. Below are some of...
3 Ways to hit the bulls eye with your marketing
All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you...
8 Tips to Increase Holiday Online Sales in 2012
The holiday season is fast approaching and the ecommerce sector is gearing up for the largest online shopping splurge in history. If your ecommerce store is not yet prepared to fully cash in on this...
How Product Descriptions Can be Fatal to SEO
What do the product descriptions on your website have in common with venomous spiders? Both are potentially fatal! I’m sure you’re careful to watch for 8-legged critters when on the trail (or if you’re from...
The Top 3 Reasons Businesses Don’t Blog & Why They’re Wrong
Bloggers like me think we rule the world. I’ll admit we have a tendency to look down on any person or business who doesn’t have a blog by now. I mean, you want traffic, right?...
How to Optimize an Ecommerce Site for SEO
Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit...
Is Facebook Marketing a Monumental Waste of Time?
Some people hail Facebook as the small-budget marketer’s dream, while others claim it is a big waste of time that burns up resources without delivering business results. Which view is true? For example, last week...
Importance of Local Search and Mobile Marketing [Infographics]
In continuation of Naomi’s recent post about local search marketing, I would like to emphasize the importance of local search and its relation to the ever-growing use of mobile devices. According to Localeze, local results are...