What is a marketing funnel and how do I create one for my business?
Background If you are a business owner, you likely hear buzzwords like “marketing funnel”, “lead generation”, “sales funnel” etc on a regular basis from marketing professionals trying to gain you as a client, or via advertisements on the web. Education is key in order...Why Millennials Might Be Ignoring Your Brand
Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...What You Need to Know About the YouTube Partner Program Changes
In 2012, YouTube made the decision to open up their partner program to anyone. What this meant was that anyone could start earning from YouTube simply by having a channel and uploading videos. However, a 2015 study found a 31.7% duplicate ratio across all YouTube...6 Ways to Easily Monetize Your Email List
Taking the time to build and grow your email list can be immensely rewarding in the long run. Not only do you have a direct link to your customers via their inboxes but with the right email marketing strategy you can increase and supplement your income every year....Common Online Marketing Mistakes to Avoid in 2017
The digital space is forever changing, which means brands need to work hard to stay up to date with the latest developments and trends if they want to continue reaching their ideal target audience online. There are so many great online marketing opportunities for...
