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A Guide to Using Dynamic Content in Your Emails

Email marketing has definitely come a long way since the first email was sent out in 1971. Online behavior has evolved and online users know exactly what they want, which means brands need to pay much closer attention if they want to attract the right target audience...

Content Marketing Tips You Should Be Implementing

We all know and understand the phrase ‘Content is King’, which is why so many brands have started creating their own unique styles of content to share with their fans, promote their expertise and offer value in general. Really good content takes time to create, which...

3 Ways to hit the bulls eye with your marketing

All of your promotional material, from blogs and articles, to advertisements, to social media efforts, must hit where it counts in order to be effective. Keeping the following three items in mind will help you aim your marketing materials where they need to be. Way...

Bodyform Shows: Bad PR Means Always Having to Say You’re Sorry

There’s no such thing as bad publicity… At least that’s what they used to say. The assumption is that as long as people are talking about you, even if they are announcing that your brand/product/service/new novel is utter trash, it will only build...

The Top 3 Reasons Businesses Don’t Blog & Why They’re Wrong

Bloggers like me think we rule the world. I’ll admit we have a tendency to look down on any person or business who doesn’t have a blog by now. I mean, you want traffic, right? You want fame?  You want to do web marketing the right way? So blog already!...
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