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5 Ways to Generate More Leads on LinkedIn

To date, LinkedIn has over 460 million registered users and is still going strong. The platform has gone through a number of changes since its inception and is now the go-to platform for people looking to connect with other professionals from around the world. Why use...

Raising Money to Get Your Startup Off the Ground

The startup business fairytale is: you have an idea, someone gives you a pile of cash to turn your idea into a product, you create the product and then the product sells – generating an enormous pile of cash. That’s the one in a million dream come true,...

Using Facebook as a Marketing Tool

Everyone has a Facebook These Days.. Right?  Let’s face it. Everyone has a Facebook. Most people use it simply for a way to contact family and friends who live far away. It gives a central location to tell everyone about an event with the ease of one post. Most of my...

Why Content Strategy is Important

First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.   One common pitfall why content marketing...

Look Who Just Viewed Your Linkedin Profile

Has Linkedin been sending you alerts about who viewed your Linkedin profile lately? That’s cool information to know! But how should you respond to these notifications? If you’re like most people, you’re not really sure. The new alert system is part...

How to Optimize an Ecommerce Site for SEO

Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit unseen by consumers without proper optimization. Search engines are about...