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What is a marketing funnel and how do I create one for my business?

Background If you are a business owner, you likely hear buzzwords like “marketing funnel”, “lead generation”, “sales funnel” etc on a regular basis from marketing professionals trying to gain you as a client, or via advertisements on the web. Education is key in order...

Why Millennials Might Be Ignoring Your Brand

Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...

Should Your Website Have a Chat Bot in 2019?

With the rise of artificial intelligence, chat bots have quickly become a marketing and website development wish list favorite for many businesses. While speaking at the Build conference in 2016, Microsoft’s CEO, Satya Nadella, said that he believed that bots were the...

Marketing Tactics that are No Longer Relevant in 2019

Digital marketing provides brands with a multitude of opportunities to reach their ideal target audience and with so many other businesses vying for your customers’ attention, you can’t afford to be wasting time and budget on tactics that are no longer effective. Here...