Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...
With the rise of artificial intelligence, chat bots have quickly become a marketing and website development wish list favorite for many businesses. While speaking at the Build conference in 2016, Microsoft’s CEO, Satya Nadella, said that he believed that bots were the...
Digital marketing provides brands with a multitude of opportunities to reach their ideal target audience and with so many other businesses vying for your customers’ attention, you can’t afford to be wasting time and budget on tactics that are no longer effective. Here...
Since its release in 2006, Shopify has become the go-to platform for brands that are looking to step into the e-commerce realm. With over 275,000 merchants, Shopify managed to generate a whopping $99.57 million in Q3 of 2016 and shows no signs of slowing down anytime...
With the web being flooded with advertising and content, it can sometimes be difficult to reach your customers and get them to stick around long enough to hear what you have to say. Many businesses, big and small, have come to realize just how effective explainer...
