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What is a marketing funnel and how do I create one for my business?

Background If you are a business owner, you likely hear buzzwords like “marketing funnel”, “lead generation”, “sales funnel” etc on a regular basis from marketing professionals trying to gain you as a client, or via advertisements on the web. Education is key in order...

Why Millennials Might Be Ignoring Your Brand

Generation Y, aka Millennials, is the tech and brand-savvy audience that a multitude of brands are looking to reach. Born from around 1980 onwards, Millennials have always had technology in their lives. This group of people are highly educated, have a strong sense of...

Should Your Website Have a Chat Bot in 2019?

With the rise of artificial intelligence, chat bots have quickly become a marketing and website development wish list favorite for many businesses. While speaking at the Build conference in 2016, Microsoft’s CEO, Satya Nadella, said that he believed that bots were the...