The WordPress platform is a powerful one and makes building a website a lot easier. With the vast array of plugins to choose from you can also give your website the functionality you’ve always dreamed about with the click of a button.
The word wide web is fast filling up with beautiful websites every day so how do you make sure that your site stands out in your chosen sector?
9 WordPress website optimization tips
Below are nine of our top tips for optimizing your WordPress site so that you have the best possible chance of attracting your core audience and getting them to convert.
- Choose your theme wisely
The more a search engine needs to wade through lines and lines of code to find what it needs to rank your site, the less likely it is that your site will end up ranking very well. When choosing a theme, look for one that is fast and is optimized for search engines. Your theme should also definitely be responsive.
- Watch your speed
A slow site is never going to perform really well so this is one metric you need to keep an eye on. Unnecessary plugins are usually the main culprits when it comes to website speed. Before you install a plugin, decide if you really need it. If your theme already comes with plugins, decide whether you really need those either once your site is up and running.
- Pay attention to SEO
Search engine optimization is an important part of getting your website to really work for your brand. It ensures that your website is found by the consumers who will ultimately buy from you. Plugins such as Yoast SEO are great for getting the basics right. It will also teach you exactly what you should be changing on each of your pages in order to give it a better chance of ranking well.
- Stay up to date
Your dashboard should always be clean. Keeping your website up to date is important because it ensures that your website is always running smoothly and that your website visitors aren’t seeing any strange errors or having trouble using your site.
- Be uniquely you
One of the best ways to stand out is to create unique, informative content that potential clients will appreciate. Content also doesn’t just mean blog posts either. Get creative with video, infographics and memes. Do your research to find out what your target audience needs and how you can fulfil that need through information.
- Be picky about advertising
While advertising is a great way to bring in some additional revenue, whether it’s through ad networks or individual advertisers, it’s important to be very picky about the ads you run and how many you run. A website that is filled with flashing banners will send any potential visitors running for the back button.
- Images count too
Images can really bring a website and your content to life but they do also take up a significant amount of space. Choose images that are unique and relate to your brand. It’s also essential for you to optimize your images for the web. Running your images through programs such as Photoshop will allow you to save your images for the web.
- Enable browser caching
Each time someone visits your site, they are technically downloading your website files in order to view it. By enabling browser caching, website visitors can store a cached copy of your website in order to speed up the loading time. Caching = happy visitors.
- Lock it up tight
WordPress websites get hacked every single day and can sometimes take an entire day to fix so it’s best to make your site as secure as possible. Choose a strong username and password and make use of plugins like Wordfence to alert you to any possible hacking attempts.