Since its release in 2006, Shopify has become the go-to platform for brands that are looking to step into the e-commerce realm.
With over 275,000 merchants, Shopify managed to generate a whopping $99.57 million in Q3 of 2016 and shows no signs of slowing down anytime soon.
Shopify is such a popular platform because it’s super easy to set up a store, manage your products and process payments all in one place.
If you’re considering building your own online store using the Shopify platform, here are a few tips that can really boost your results.
8 Top Shopify tips for the budding online store owner
- Keep it simple. When someone wants to buy something from you, they don’t want to have to jump through hoops or search for information. Make sure that the buying process is as simple and straightforward as possible if you want to see more conversions. Your customer’s journey matters.
- Spend time on your images. Good quality pictures can make all the difference to your store and your turnover. Not only do quality product pictures make your site look more professional but when something looks good, customers are far more tempted to buy it.
- Don’t skimp on service. Just because you aren’t dealing with customers face to face doesn’t mean you shouldn’t still be providing them with excellent customer service. Don’t forget to clearly display your store policies too.
- Never stop testing. By tracking a consumer’s journey through your store using Shopify reports, you can better understand how they’re interacting with your store and your products so that you can optimize your site and even change up your product offering and pricing if need be.
- Put yourself out there. Customers love getting to know the story and people behind a brand so don’t be afraid to get a little personal on your site by sharing your brand’s values and history and by giving people a peek at who you are.
- Don’t forget to market. In order for people to find out about your store, you need to get out there and start engaging with your market. Sending out a monthly newsletter or setting up a social media page where you can share interesting content and communicate with your customers are just some of the ways that you can start creating awareness around your brand.
- It’s the little things. Don’t end up spending so much time on your store that you forget about the little things such as your packaging, delivery processes and email notifications. Every touchpoint should be a great experience for your customers.
- Keep it fresh. Update your site once or twice a month by adding new products, photos or content so that people always have a reason to come back to your store.