According to a study by eMarketer, over 36% of consumers will first search for a business online before deciding to become a customer. In addition to that, over 13% will turn to social media when trying to find out more about a business. For the most part, people will end up on your website, and when they do, you need to make sure that they have the best possible experience if you want to win them over.
As a business owner with a website, you’ll know how important it is to generate regular reports in order to gauge how your website and your business are performing. If you’ve recently noticed a decline in your stats or you’re simply looking to improve them, here are some of the best ways to improve your website’s performance this year.
- Test that speed. There’s nothing more frustrating than trying to browse a website that is deathly slow. Testing the speed of both your desktop and mobile sites on a regular basis is important if you want to keep visitors browsing for longer. There are several great tools available that can be used to test your site’s speed for free such as WebPageTest.
- Optimize your images. Reducing the size of your images will make your website a lot lighter and automatically improve its performance. There are tools that will help you reduce the size of your images without reducing the quality. Photoshop and Optimizilla are examples.
- Leverage browser caching. Caching ensures that a user doesn’t have to wait for all elements of your website to load every time they visit your site. Caching stores assets that rarely change in order to improve your website’s performance.
- Sidestep 301 redirects. While 301 redirects do have their place, avoiding them will help improve your site’s performance. Round trips can often double the time that a specific page takes to load, which will drive visitors away.
These tactics are simple enough to implement and you should start seeing a difference in your website reports within a week if you have high volumes of traffic. If you’re not that involved in the technical aspects of your business, get your developers to check whether these improvements can be made to your site in order to start seeing better online performance.