The holiday season has always been a big one for ecommerce sites. From the kick-off cyber Monday straight through to the end of the season, pushing your product line hard between now and the end of December is an absolute must. There are, though, a few different kinds of tactics that you can try during the holiday season to keep customers coming back again and again to your Volusion site.
- Create a sense of urgency. By creating an updated version of your landing pages and your home page for each day of the season, customers can watch the countdown begin. Even if you simple place an actual countdown on each page, it will help customers feel the need to make their purchases almost immediately and keep them from abandoning their shopping carts before they finish the actual purchase.
- Shipping, shipping, shipping. One thing that keeps some customers away from ecommerce sites as a whole is the shipping charges involved, and while you may not be able to offer free shipping year-round, you might be able to cut your customers a break during the holiday season. There are a few different ways to do this. December 17 is national free shipping day, and there are very few ecommerce retailers who don’t participate. Alternately, offer free shipping if your customers place a minimum order with your site. Amazon has been doing this for years with their customers, and it encourages shoppers to place more in their cards just so they can qualify for the free shipping offers. You could even create an in-store pick-up option for your local customers just for the holiday season.
- Promotions mean everything. Almost every customer is looking for a great deal during the holiday season, and whether you put a clearance category on your site for your overstocked items or you create a low cost stocking stuffer category to help shoppers get the best possible deal on your site, this is the way to get people shopping on your site and keep them there to make those larger purchases.
The holiday season may be what’s standing between you and record year-end profits. Spruce up your shopping numbers this season! Visit newedgedesign.com, the Volusion experts, for information on how we can help you now.