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The Secret to Powerful Logos

Brand means how people feel about a company before they have a chance to think about what they’re feeling. When it triggers positive energy, brand can draw us in; when it triggers negative energy, it tends to repel us. What follows is the little-known secret to that...

6 Tips for Pain-Free Ecommerce Website Setup

An investment of time and effort is required to build your successful ecommerce website. Not much different than a physical storefront, your landing page and site content will be responsible for both the quantity and quality of traffic you receive. Ecommerce sites are...

3 Secret Ways to Increase Online Sales ASAP

What’s the fastest, easiest and least risky way to increase online sales in your ecommerce store? Hint: It’s not what you think.   Most people think that the only way to increase online sales is to invest in marketing: SEO, social media, paid ads,...

Why Content Strategy is Important

First things first, what is content strategy? Do you know? This term basically refers to your plan on how to create, deliver, and manage (not just interesting) but usable content with a specific goal or goals in mind.   One common pitfall why content marketing...

What Is Blogging, Why Do I Need It?

For starters, what is blogging?  Many people ask us this question. For some business owners we speak to,  it’s not truly clear to them what blogging is, how it should be gone about or how it’s used in the marketing process. The word blog is a contraction of the words...