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My Favorite Thing About the New LinkedIn

You may have noticed that LinkedIn has been rolling out changes to its layout and design over the past few weeks. Looking at the New LinkedIn, I can almost hear the question echoing in their strategist’s heads: What can we do to be more like Facebook? Though...

The Top 3 Reasons Businesses Don’t Blog & Why They’re Wrong

Bloggers like me think we rule the world. I’ll admit we have a tendency to look down on any person or business who doesn’t have a blog by now. I mean, you want traffic, right? You want fame?  You want to do web marketing the right way? So blog already!...

How to Optimize an Ecommerce Site for SEO

Search engines love content, but sites set up to sell products are often low on content. That hurts them with Google algorithms. It is an unfortunate fact; the best website in the world will sit unseen by consumers without proper optimization. Search engines are about...

Is Facebook Marketing a Monumental Waste of Time?

Some people hail Facebook as the small-budget marketer’s dream, while others claim it is a big waste of time that burns up resources without delivering business results. Which view is true? For example, last week I joined a discussion on a LinkedIn group where...