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16 Tips to Reduce Shopping Cart Abandonment

What’s the fastest, cheapest, easiest way to increase ecommerce sales? Decrease shopping cart abandonment rates in your web store. Shopping cart abandonment is a common ecommerce problem, where a visitor has entered a store, added items to their cart and/or...

Facebook Marketing: Is it Working?

ComScore and Facebook have joined forces to produce a report examining social media marketing and providing recommendations for marketers who use Facebook Pages. The report seeks to shine a light on the way branded earned media and branded paid media influences...

WordPress is from Mars, Ecommerce is from Venus

Why NOT to Build a Store on WordPress Your Question: I am planning an ecommerce site and I would like to use WordPress, since I’m already familiar with it. However, I’ve noticed that all the successful stores in my niche are built on ecommerce software and...

How to Start an Affiliate Program for your BigCommerce Store

Ecommerce stores large and small use affiliate programs as a low-risk to generate exposure and sales. BigCommerce store owners would also like to use this marketing channel, but they soon find that BigCommerce affiliate program integration is not so simple....