Web Marketing 2012: Are You Going Gaga?

web marketing

Is this you after hearing the “latest trends” in web marketing? It’s time to simplify!

Are you feeling totally overwhelmed by the rapidly changing trends and channels of web marketing?

You’re definitely not alone!

Anyone who wears a web marketing hat, feels this way at times, even marketing professionals.

I have the luxury of spending hours each day researching and testing in the field, and yet I find that the glut of options makes me feel like I’m going gaga some days.

It’s only natural that entrepreneurs, who juggle web marketing efforts alongside so many other aspects of running their business, feel like they are drowning in a sea of endless possibilities.

Looking for simplicity?

Here are 3 very clear and simple guidelines for web marketing success in 2012:

Blogging is good for business:

Companies that blog generate 67% (for B2B) and 88% (for B2C) more leads than those who do not.

Email marketing makes you money:

59% of B2B marketers say email is the most effective channel in generating revenue

SEO is worth the effort:

70% of the links search users click on are organic—not paid

I collected these stats from a report on the current state of Web Marketing from Hubspot called 120 AWESOME Marketing Stats, Charts, & Graphs. I found this report worthwhile and easy on the brain cells, but if you’re like most people, the thought of looking at 120 charts and graphs right now probably makes your head spin.

So maybe just focus on 3:  Blog, email, SEO.

And I know there is a A LOT more you could do.

But I value your sanity.

And have a nice day!

About Shai Atanelov

Shai brings his strong analytical skills and in-depth knowledge of usability methodologies to our team. His performance as a project manager, leader and facilitator for cross-functional teams helped him acquire skills required in the design and development of websites and applications.

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