Using Facebook as a Marketing Tool

Everyone has a Facebook These Days.. Right? 

facebook_marketing

Let’s face it. Everyone has a Facebook. Most people use it simply for a way to contact family and friends who live far away. It gives a central location to tell everyone about an event with the ease of one post. Most of my friends say, Facebook is how I keep in touch with my family and friends.

This is great because you can make one post compared to the dozens of emails or letters or phone calls that could be done instead. Personally, the way life gets crazy when we aren’t looking; it’s easier to keep up with everyone; however what many people do not realize is that Facebook is a great marketing tool that should be used with all businesses both big and small.

It used to be that you would hear web addresses on television and radio commercials; now businesses are asking people to follow them on Facebook. So, where do you start in using Facebook as a way to market your business or product? Have you considered it? Are you already using it but not getting the results you want?

Page Creation

To start with, let’s get some basics straight. Profile pages are more personally geared while a fan page is more business oriented. Step one, create a fan page or if you are officially representing your company, then create an official page. Some things just aren’t business friendly such as Facebook Groups as they are outdated and do not support Facebook Markup Language (FBML) or Facebook Apps, so basically they are not as interactive and don’t make a strong impact. Your Facebook page should be created under your primary Facebook login. You want to have a title that can be remembered as you won’t be able to
change it later and it needs to be reflective of the business. Once you achieve 25 fans, you can set up a username. This makes accessing your profile a lot easier. You want your user name to be something that people can find by plugging in the URL. Customize the Fan Page. You can upload pictures and start filling out pertinent details about your business.

Tell everyone about your business and don’t be shy about giving the community information about the business. Want to be more creative? If you are internet
savvy, think about using FBML to enhance your page. FBML is similar to HTML and very easy to learn. Offer deals on your page to your Facebook fans and if you are going to cross promote such as offering a deal to your Twitter followers, do not offer the same deal; make each deal different. These are deals that you won’t put on the blog post or your personal profile. This is a good way to check to see if Facebook efforts are working. Everyone loves coupons, BOGOs or other sales promotions. Encourage fan participation. This can be in the simplest form of having a wall and asking fans questions or sharing cool company info or trivia or even personal quote. Basically anything that will encourage participation by
your online community.

Facebook is not the only social marketing tool out there; however it is growing in popularity and should not be overlooked. Depending upon the business, Facebook could be just what you are looking for to help to spread the word about your business.

About Shai Atanelov

Shai brings his strong analytical skills and in-depth knowledge of usability methodologies to our team. His performance as a project manager, leader and facilitator for cross-functional teams helped him acquire skills required in the design and development of websites and applications.

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