You may have noticed that LinkedIn has been rolling out changes to its layout and design over the past few weeks.
Looking at the New LinkedIn, I can almost hear the question echoing in their strategist’s heads: What can we do to be more like Facebook?
Though I’m a fan of LinkedIn as a tool for job hunting, business networking and lead generation, I’ve always felt that it was not the kind of place I would want to “hang out.” It’s the kind of place where you visit, you do what you have to do, and then you leave, without getting distracted by any shiny objects.
Did anyone ever kick themselves because they just inadvertently wasted hours on LinkedIn?
How very different from Facebook…
But now LinkedIn seems to have finally got the hang of this “Social Network” thing. Your LinkedIn homepage now consists mainly of a feed showing all the activities of your connections, allowing you to like, comment and share. It’s actually pretty interesting and fun to read.
Your profile page is now slimmed down and your photo enlarged, making it easier to find out what you want to know about a person. Company pages also just got a complete makeover and may actually become a useful marketing tool one of these days.
Like on Facebook, for example…
But do you know what’s my favorite thing about the new LinkedIn?
It’s the notifications.
In the new black bar that’s frozen at the top of your page, it shows a little red envelope when someone messages you or invites you to connect. Next to it is a little red flag that notifies you that someone has responded to your activity. Perhaps they’ll soon separate the connection requests from the messages.
Kind of like Facebook, ya know
But so important! Now when I come to LinkedIn, I immediately feel that this is a happening place, where people are responding to and sharing my updates and content.
Suddenly LinkedIn feels like a real social network.
It actually makes me want to visit more often, even without a specific reason.
Kind of like Facebook, I know