As a business owner there are countless ways to market your brand and generate sales. You’ll be pressed to find a marketing strategy today that doesn’t contain social media. Social media has taken the marketing world by storm and is one of the best platforms to use to increase sales and turnover.
Social media is the one tactic that gives your business the opportunity to educate and engage with your target audience. Your social media pages can provide you with some invaluable stats and data that can be used to boost your other marketing campaigns too, making this a must-have tool as we move into 2017.
Tips for boosting sales using social media
The key to getting social media work for you is to be as active as possible. Below are some additional tips that you can use to boost sales.
- Choose the right platforms
Not all platforms are suited to all brands. You need to take your unique target audience as well as your resources into account when deciding which social media platforms to be present on. Do some research to ascertain whether your ideal customers are present on the platforms you’re considering. You should also make sure that you have enough resources available to be active on each platform on a regular basis if you want to make an impact and attract the attention of prospects.
- Identify keywords
Optimize your social media posts by doing some keyword research. What terms and hashtags do you want to associate your brand with? Don’t overdo the hashtags or keywords though, your posts and updates should still be engaging and be written for your followers and fans.
- Create a content plan
A content plan will help you to stay active on all your social media pages and ensure that you are generating quality content and updates. Get on board with major events and holidays, plan your content out and decide when you will be posting more promotional content. Your promotional posts should only make up 20% of your content plan in order to provide your prospects with more value and less sales related content.
- Connect with the right people and brands
If you’re present on platforms such as Twitter and LinkedIn, make a list of people that you would like to connect with that will potentially open doors for you later on. Connecting with or following the right people or brands should also potentially help you reach similar types of prospects and connections further down the line.
- Use dedicated landing pages
If you’re going to be running any campaigns on social media, it helps to have them click through to a dedicated landing page that has been optimized for conversions. The landing page should not distract your visitors from the task at hand and should continue to present them with the benefits of converting.
- Join and participate in groups
This is especially true for B2B brands who want to position themselves as industry experts. Join relevant groups and participate on a regular basis to start engaging with people in your sector. This will open the door for you to start moving them through the sales funnel. There are also lots of groups on Facebook that will benefit businesses looking to reach specific communities or people with particular interests.
- Take advantage of advertising
Social media advertising is definitely worth the expense. Not only can you decide on a budget that suites your business but the amazing targeting capabilities will ensure that you are only reaching your ideal target audience.
- Use video
According to Adobe, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Make use of video to promote your latest product or to show customers how it works. Video makes for a much more interesting way to promote your brand.
- Keep an eye on your stats
Your social media and website stats are going to help you optimize your campaigns and give you a good idea of the products, services or offers that your prospects are most interested in. You might even find that you need to change a few of your campaigns later in the year due to new data that comes in.