According to MicKinsey & Company, 61% of users are unlikely to return to a mobile site if they have trouble accessing it, and 40% will visit a competitor website instead. Making sure that your online marketing efforts and platforms can easily be accessed by mobile audiences is no longer a nice-to-have, it’s a must.
Losing out on a lot of potential traffic is just one of the disadvantages of not having a mobile-friendly website; it will also count against you when it comes to your search rankings. Google sees responsive, mobile-friendly sites as more user-friendly and in turn, those sites have a better chancing of ranking higher in Google’s search results.
Top tips for creating a great mobile-friendly website
Below are a few key ways for you to ensure that you’re developing the best mobile website possible.
There’s no reason to have two sites
Many businesses believe that they should have two separate websites, one for desktop and one for mobile but this is definitely not necessary. Building a responsive website that adapts to different screen sizes will ensure that you’re keeping all users happy.
Keep context in mind
Before you start designing your website, think of it from a user’s point of view. Why would they be visiting your website and what actions will they take? This will help you decide what’s important and what’s unnecessary.
Stick with a simple design
Since you’ll be developing a website that needs to look good on all screen sizes, it’s best to stick to a simple design that isn’t too cluttered. A simple website also reduces your website load time, which gives mobile users an even better experience.
Make your content easy to read
Keep your mobile users in mind when developing your content to ensure that your content is scannable and easy to read on a small screen. Keep your fonts and text colors in mind too. These shouldn’t put any strain on your readers’ eyes.
Optimize those images
In order to keep your website speed as fast as possible, you’ll need to optimize your images. Using quality images of a smaller size will leave you with good website load times. Using a minimal amount of images will help too.
Keep your navigation simple
Mobile users should quickly and easily be able to find the information they’re looking for. Keep your navigation as simple as possible and ensure that your contact details are easily accessible so that they can get in touch with you at the click of a button.
Make video playback seamless
Mobile users are far more likely to watch videos on a website that desktop users are so if you’re going to add videos to your mobile site, use a technology that will be able to seamlessly deliver video content across a variety of devices. HTML5 or YouTube works best.
Don’t forget to test
As you develop your site it’s important to keep testing it across a variety of devices to ensure that you’ll be able to give your users the best possible online experience.