So much work has gone into the development of your website and now it’s time to start reaping the rewards. Driving traffic to your website is one thing but getting visitors to spend more time on your website is the next objective.
Benefits of increased time on site
The amount of time that a visitor spends on your website is a good indication of how they feel about your brand and what you have to offer.
Time on site is an important metric for improving your website and your content. If a user is bouncing or your average time on site isn’t very high, it could be an indication that your website needs to be improved or you need to rethink your approach to content.
The bottom line is that the more time visitors are spending on your website, the more likely they are to convert.
Improving your time on site stats
If Google Analytics is showing that visitors aren’t hanging around on your website for very long, it might be time to consider the following:
Clean up your design
It only takes a few seconds for a visitor to decide whether they want to continue browsing your site, which is why your site’s design is so important. Your website should work seamlessly on devices of all sizes and it’s best to keep your most important information above the fold. A clutter-free website is always better so stick to minimal ads, creative images and readable fonts.
Analyze your visitor journey
Navigate your website as if you were using it for the first time. Better yet, get a third party to navigate your website and provide you with feedback. You might find that visitors are confused about where to find certain information or your navigation is simply frustrating.
Create the best content you can
Creating and posting engaging content is one of the best ways to get visitors to spend more time on your site. Content can be anything from blog posts and podcasts to videos and infographics. If you’re going to create content, do it well. For example, if you don’t have the skills or resources to develop video content, hire an expert or choose another form of content instead. Make your content easy to consume and ensure that visitors can easily share it if they want to. If you will be using images, try and stay away from common stock photos. Take your own photos or go with a more creative option instead.
Make use of linking
If you want to encourage visitors to spend more time on your site, give them a reason to. Use internal linking to show them related content. Your sidebar can also be used to display your most popular content. If you will be linking to external websites in your content, ensure that the sites are opening in a new tab to avoid sending visitors away from your site.
The online user of today doesn’t always have much time or patience so test your website speed on a regular basis to make sure that it’s working correctly on both desktop and mobile devices. A quick way to increase your website’s speed is to optimize your images for online use.