When an online consumer thinks about purchasing a product or doing business with a specific brand, they’ll usually turn to the web to do a little research before they make any final decisions.
According to a report by Vendasta, star ratings are one of the first factors that consumers look at when reviewing a brand and 68% of consumers say that they’ll trust a brand more if it has positive reviews.
Online reviews are definitely a powerful marketing tool. Not only can they affect your SEO rankings but your business’s turnover too.
We’re living in an age where consumers have the power to voice their opinions more than ever before and they really care about what others have to say, which is why taking the time to build a positive online reputation using reviews is so worthwhile.
5 Tips for generating positive online reviews
- Educate your customers. Are you certain that your visitors know how to leave a review? Make it as easy as possible for your customers to leave reviews by telling them exactly how to do it. Create some brief step-by-step instructions, a short video or a fun infographic to encourage more reviews.
- Timing is everything. If you’re running an online store, using automated email campaigns will help you generate more reviews. Setup an automated campaign that’s sent to a customer a day or two after they’ve received their online order, asking them to review your product online. Make sure that they’re clicking through to the right landing page and that it’s super easy for them to leave a review.
- Engage with customers. Not all reviews are as positive as we’d like them to be but instead of ignoring these less than favorable comments, it’s best to respond to them to show that your brand is listening and that you’re willing to do what you can to resolve the issue. This could completely change a customer’s opinion about your brand and it will help position your brand positively online.
- Invest in online reputation monitoring software. If you really want to start seeing a difference in your turnover and online rankings, you might want to consider investing in software that monitors your reputation online. Not only will it help you keep track of mentions and reviews but it encourages website visitors and customers to review your brand by directing them to your review pages once a specific action has been completed.
- Utilize your email signature. Businesses send hundreds of emails every week so why not use this to your advantage. Include a review link in your email signature to encourage clients to leave an online review.
As a last resort, you can also offer an incentive for leaving a review but this shouldn’t be on the condition that a customer leaves a positive review. If you’re going to use an incentive, keep things ethical.