7 Steps to Maximize Father’s Day Ecommerce Sales

Father's Day EcommerceHundreds of millions of shoppers will be spending a reported average of $82 on gifts for Dad over the next 2 weeks.

Is your e-commerce store ready to make the most of the Father’s Day season?

If your store sells ties, golf gear, cute personalized gifts or other traditional Dad gifts, this is probably one of the busiest times of the year for you.

But even if your store has a different focus, you should definitely make the most of this season with a targeted campaign to boost sales. Father’s Day 2012 is coming up on June 17, so now is the perfect time to get started.

7 Steps to Maximum Father’s Day Ecommerce Sales:

  1. Coupon codes: Create a Father’s Day-themed discount code for posting on your landing page, your home page and all over your site, plus in the other promotions discussed next. This is also a good time to offer free shipping, free gift wrapping and other incentives for spending more.
  2.  Create a Landing Page: Before you launch your campaign, be ready for your visitors with a landing page that features graphics, product images and text related to your Father’s Day gifts. These should link to relevant categories in your store that sell Dad-friendly gifts. Stock photos of a handsome, somewhat fatherly guy accepting a wrapped gift from an adorable 5-year-old girl are standard. But feel free to get creative, depending on the profile of your target Dad.
  3. Target the Ladies: Father’s Day buying power lies mostly in the hands of women, so if your site attracts a lot of male visitors and customers, make sure all your marketing encourages them to let the women in their life know that this is what they want for Father’s Day. For example, invite them to share the site via email or Facebook.
  4. Do an email blast: About one week ahead of Father’s Day, send an email to all your customers and your newsletter subscribers. Allow more time if your shipping process takes longer, but the closer to Father’s Day the better. Don’t forget to include an irresistible subject line, your coupon code and some strong calls to click through to your site.
  5. Blog about it: Create a post on your blog that ties together your product keywords with the “Father’s Day” keywords.  This could help you with some targeted search engine traffic (for next year too). Make your post cute and share-worthy too.
  6. Go social: Promote your coupon code, blog post and other offers via your social networks. Encourage customers to share their purchases on Facebook so that they can “help” their friends find your great selection of Father’s Day gifts too.
  7. Pin it!: Like I said, since it’s women who shop for Father’s Day, you want to make sure that you are posting Father’s Day related images on Pinterest, including product images. Pinterest has proven itself as an incredible tool for driving ecommerce sales, primarily among women.

If your store sells products that are appropriate Dad gifts, then don’t miss out on making the most of this season using these ideas.

What are you doing to boost sales during the Father’s Day season?

About Shai Atanelov

Shai brings his strong analytical skills and in-depth knowledge of usability methodologies to our team. His performance as a project manager, leader and facilitator for cross-functional teams helped him acquire skills required in the design and development of websites and applications.

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