User experience is all about how someone feels when they use your app or browse your website. Every aspect of your online platform plays a role in the user’s experience. Everything from button size and the font you use to the images on your homepage can all make a difference to a user’s overall experience.
To give you a good example of just how important user experience is, ESPN.com saw their revenue jump by 35% after they listened to their online users and incorporated their suggestions into their homepage redesign. (Source)
How UX design fits in
If you own a website or an app and have been looking for ways to improve it, you’ve more than likely come across the term ‘UX design’. UX is short for user experience and refers to the research, methods and processes involved with changing and improving your online platforms to meet user expectations.
A website or app needs to have a well thought out design, be easy to navigate and display a unique selling point if you want it to make an impact. Users also need to know how to use your platforms if you want them to convert, which is why more and more businesses are seeking the assistance of UX experts so that they can find out where they are going wrong online in order to increase their turnover.
Why you should care about user experience
If you are running a website or developing an app, how a user feels when using it matters if you want them to connect with your brand and become a paying customer.
Below are just some of the key benefits of analyzing your user experience.
- Increase in turnover. If your platforms and client facing systems are simple to use and visually appealing, consumers will naturally want to convert. Taking the time to make sure that your customers are having the very best experience with your brand will help increase your turnover.
- Cater to a wider array of users. If you want your brand to survive, the user experience needs to be smooth on any device. An online user could choose to access your website on their desktop or a mobile device so the experience should be seamless on both if you want to see conversions.
- It’s all part of the bigger SEO plan. Every business owner wants their website to rank well in search results and providing your users with a great experience will count in your favor. Making your website easier to navigate will in turn provide your visitors with more value.
- Provide a more personalized experience. Today’s online user responds well to a more personalized experience. It helps build trust in a brand and gives them more reason to convert. Paying attention to what your customers are looking for when using your online assets will allow you to offer them a more personalized experience.
- Save on development costs. By paying attention to UX before you begin designing and developing your website you reduce the chances of having to pay for additional development costs later on when you realize that user’s aren’t happy with the experience they’re receiving.