If you rely on online visitors to generate a large portion of your sales you’re probably keeping a close eye on your website traffic numbers on a weekly basis. While there are many traditional routes that you can take to boost your online traffic, if you really want to see a difference this year, there are a few additional tactics that you can try.
Tactic 1: Partner with an expert or local personality
Content is still a great way to draw traffic to your website but there is a way to change things up a bit. Start by identifying several experts or local personalities that you could potentially partner with and that you know your target audience follows. Approach them about developing content for your website in order to attract a larger audience to your site.
Tactic 2: Start a newsletter
Before you say it, email marketing is definitely not dead. With the right tools and content, it can be an extremely powerful way to reach out to your target audience and drive them to your website. The more stats you can gather on your email recipients, the more relevant you can make your content, which in turn will encourage them to visit your website on a more regular basis. Offer incentives or run competitions as an additional pull.
Tactic 3: Remarket to website visitors
Benefit from repeat traffic by using tracking pixels to remarket to your website visitors. Remarketing campaigns help keep your brand top of mind and will encourage users to revisit your website, increasing your chances of making additional sales. You can remarket to your website visitors using Google and social media.
Tactic 4: Optimize your social media profiles
As much as optimization is important for your website, it also helps to optimize your social media profiles if you want to attract more targeted traffic to your website. Include keywords in your copy without forcing it and ensure that you’ve categorized your social media pages correctly.
Tactic 5: Start creating video content
According to Tech Times, the average user spends up to 40 minutes on YouTube. Taking the time to create a few videos in-between your regular content could really boost your website traffic. Video content is far more engaging and helps develop a more personal connection with potential customers.
Tactic 6: Run webinars
If your business has knowledge that it can pass onto your customers, webinars are a great way to drive more traffic to your website. Your content should be unique and interesting if you want to attract people. Don’t forget to use this as an opportunity to collect the details of new and existing customers so that you can give them the option to subscribe to your newsletters or emails later on.
Tactic 7: Start guest blogging
Know of a few websites that your ideal target audience frequents on a regular basis? Find a way to start guest blogging on a few of those sites to generate awareness around your brand and drive more traffic to your website?
Tactic 8: Implement automated email campaigns
When you can reach a website visitor, subscriber or customer at exactly the right time, you increase the chances of them visiting your website and converting. Automated email campaigns ensure that you’re always reaching out to your customers and subscribers at the most relevant time. Examples of automated campaigns include welcome emails and cart abandonment campaigns.
Tactic 9: Budget for advertising
While Google and social media are wonderful platforms to use to get your brand noticed, it does help to put some budget aside for advertising. Not only are the targeting options a powerful tool for reaching the right audience but you could potentially reach a much larger audience too.