Mobile is stronger than ever before and you’ll be pressed to find a business that hasn’t incorporated mobile marketing into their overall strategies. Mobile marketing will continue growing in importance so we’ve outlined a few key stats that you need to know in 2017.
Key mobile marketing stats for 2017
- 48% of consumers start mobile research with a search engine. This highlights the importance of making sure that your website is mobile friendly and that you’re developing mobile-ready content at all times.
- American consumers spend 60% of their digital media time on mobile apps. Are mobile apps becoming essential for businesses looking to compete with industry competitors?
- When compared to desktop conversion rates, average smartphone conversion rates are up by 64%. This once again proves how important it is for your business to provide online users with a seamless mobile experience and to run online advertising campaigns that are geared towards mobile users.
- Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021. More and more businesses are realizing the importance of putting more budget into mobile advertising campaigns.
- 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. Local SEO is key if you rely on local traffic.
- 20% of search queries on Google’s mobile app and on Android devices are voice searches. It’s important for businesses to start optimizing their sites for voice searches too.
- Over 400 million people use ad blockers on mobile. If you’ve been receiving a large amount of traffic from mobile advertising, it might be time to look at other options such as more content marketing.
- Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. If your target audience is active on social media and you haven’t yet explored Pinterest, 2017 might be the year to do so.
- Two-thirds of emails are read on either smartphones or tablets. If your emails are not mobile friendly, you’re losing out on a lot of potential conversions.
- 53% of mobile pages are abandoned if longer than 3 seconds to load. When last did you test the speed of your mobile site or app?
- Over 4 in 5 minutes of time spent on social networking or social media sites and apps is on mobile. Having a mobile advertising strategy for social media is essential.
- 57% of users say they won’t recommend a business with a poorly designed mobile site. Having a mobile-friendly website doesn’t mean it’s simply responsive. All elements on your website from the copy to the images, need to be mobile-ready.
- 68% check their phone within 15 minutes of waking up. This stat is one to consider if you’re researching the best times to send out your promotional emails or run your social media advertising.
- There are over 500 million more messaging app users than there are social media app users. Are mobile messaging apps the next big thing for online advertising?
- Shopping cart abandonment rates are 78% on mobile compared to 63% on desktop. If you’re running an online store, it’s crucial that you test your consumer journey on mobile devices on a regular basis.
- 48% of millennials view video solely on their mobile device. If you’re trying to reach millennials, video should definitely form part of your mobile marketing strategy.
- 58% of companies surveyed have a dedicated mobile marketing team. If a large portion of your target audience is more active on mobile than desktop, it might be worthwhile investing in a mobile marketing team.
- 62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO. Not taking mobile into consideration when developing your content is no longer an options for marketers.